A few weeks ago, I kicked off this blog with some statistics on blogging. As it turns out, that wasn’t a totally original idea.
In July, the Wall Street Journal celebrated the 10th anniversary of blogging with a commemorative article, available at http://online.wsj.com/article/SB118436667045766268.html. The author claims that “The daily reading of virtually everyone under 40 -- and a fair few folk over that age -- now includes a blog or two, and this reflects as much the quality of today's bloggers as it does a techno-psychological revolution among readers of news and opinion.” My daily experiences judges that number to be high and that assessment of the quality of blogging generous, but this clearly is an important trend.
Innovation consulting firm Innosight picked up on that article as representative of disruptive innovation in media. This author refers interestingly to the emergence of the somewhat paradoxical title “Professional blogger,” which is an increasingly important component of major news outlets like ESPN. This article is available here.
Finally, this blog has a technical report on the state of blogging, with charts similar to my initial post. Anyone interested in that sort of analysis may find this interesting.
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